Poptart wrappers are disturbing. They’re silver, they come in the official box, and they have absolutely no effect on your purchase of the poptarts at all. We buy it because the box is pretty and the food on the front of it is pretty.

So why is it Poptarts has a Foil Forum discussion are, regarding the feedback on their new foil design. I’ve seen no change. I could definitely be wrong. But does it matter given that the foil is in the box and not advertising for the product?

I can overlook this though.

Why is it my Poptarts are talking on it. What is this obsession with food talking to make us eat it? My poptarts are saying to me, that they’re in the foil so the aliens don’t get their minds.

MY POPTARTS HAVE MINDS?

BRAINS?

Another says ‘Get us out of here.’

“Help us.”

“This foil can be used to get our crumbs off your face.”

WHAT.